Gerber Featured in 'The Metropreneur Columbus'
An October 16, 2012 article written by Melanie McIntyre in The Metropreneur Columbus profiled Gerber, LLC founder and principal Randy Gerber and his path through entrepreneurship. Below is a section of the published interview. To read the article in its entirety, click here.
Q:How does your process differ from those at other financial planning companies?
A:What you often find is that a lot of financial advisors are concerned with “how much”— how much you bring to the table, how much your investments make, and how much stuff you want to have. Instead, we focus on the “how,” as in how you got here, how you want to spend your life, and how we can help you achieve your goals.
Q: What would you say to an entrepreneur, especially a young one, who doesn’t think they need to be concerned with financial planning?
A:It’s important to distinguish between what Gerber does and a traditional view of financial planning. We want to help all our clients delve into the reasons they’re entrepreneurs, and aid them in managing their relationships with their spouses, children, friends, and colleagues when they’re experiencing the high-demand growth stages of their business. Financial planning is just a small piece of that process.
The Metropreneur is an online magazine founded in 2010. It is dedicated to strengthening the entrepreneurial environment in central Ohio and supporting the small business community that thrives in Columbus and neighboring cities.
Melanie McIntyre serves as editorial director of The Metropreneur and freelances with other central Ohio publications, including
Columbus Underground, where she is a featured writer. She also blogs about fashion, style, and pop culture at
Thoroughly Modern Melly .
Learn more about Randy Gerber here. And to learn more about why Gerber works with first-generation entrepreneurs, click here
