Follow UsFollow UsFollow Us Client Login

Gerber Financial Advisors


ASK GERBER: WHY IT'S IMPORTANT TO KNOW AND GROW YOUR COMPANY CULTURE

A well-defined, genuine company culture is now, more than ever, a ‘must have’ for business owners. With companies like Google, Amazon and Facebook crowding news headlines with casual dress code policies, workspaces resembling college dorm rooms, and seemingly ridiculous hiring and firing initiatives, what’s a small business to do?

Get creative.

Taking the time to sit down and mindfully mature your company culture is probably not a top priority as a business owner, but business cannot grow without culture. In the end, companies who are cognizant about nurturing their culture – and getting it right – tend to do better in their business.

So go for it. Define your values, have a plan and hire to those things to which you have control.

YOUR WHY

Defining your values –along with the rest of your business decisions– should start with WHY. Defining, understanding and building upon your WHY is how your culture will grow and prosper.

Beyond the employee perks and latest efforts to boost morale, it ultimately boils down to who you are, what your team does, and why you do what you do. You must establish WHY you do what you do in order to get your company culture moving in the right direction, but your values are your foundation – so define them early. As your company begins to grow, or your brand begins to change, your culture may evolve and move in different directions, but your company values should stay true.

Now you need to get everyone on board.

ALIGN YOUR TEAM

Sadly, finding the ‘perfect’ people takes two things that are hard to come by as an entrepreneur: time and patience.

Think of culture as a company’s personality. Employees need to work well with that personality type and believe in the who, the what, and the why of that persona in order for your team to succeed.

But even though acquiring the perfect people is damn near impossible, don’t give up.

You will soon realize – and learn to accept – that not everything can be taught. You can teach skills, but you cannot teach values or attitude. A candidate may harness every skill you are looking for to the T, but if they are not a cultural fit, they will – in time – toss a cog in your machine and throw your business off track. This may mean that you have to pass on some talented individuals during your hiring process– but your business will benefit in the long run.

LEADERSHIP IS INFLUENCE

Growing your culture is a leadership issue. The million dollar question is, which leaders are responsible for this?

The goal is to find the right combination of personalities and beliefs that ultimately align with your business values and goals. Your employees need to be passionate about the mission you strive to achieve, and those team members – especially leaders – should be making decisions every day based on the values your company believes.

At Gerber we have numerous leaders within our team – myself being one of them – because that is what works for us. No matter what you make, or what service you sell, it’s inspiring all your leaders to lead that drives cultural success. If you learn how to inspire your leaders to lead, you can make or do anything.

And there you have it.

While there are a laundry list of items that can influence your culture – from your ego, to your client-base, or even a single individual within your team – the fact is, without a conscious approach taking control of your company culture, your structure can get out of control and eventually even sink your ship.
 


INDEX
  • THE COVID-INSPIRED SPIKE IN ENTREPRENEURIALISM
  • THE PROS AND CONS OF OUTSOURCING YOUR FINANCE AND ACCOUNTING SERVICE
  • HOW TO SET GOALS IN 2021
  • THE LEADERSHIP EVOLUTION OF YOUR BUSINESS
  • HOW TO GET THE MOST OUT OF YOUR ADVISORY BOARD
  • THE PANDEMIC-INDUCED INNOVATION OF MEETINGS
  • HOW TO USE THE 8 P'S OF MARKETING TO GROW YOUR BUSINESS
  • BEST PRACTICES FOR COLLEGE FINANCING
  • SCALING A BUSINESS - ARE YOU READY?
  • THE HALFWAY POINT: IT'S TIME TO REVISIT THOSE BUSINESS GOALS
  • GROWTH WITH PURPOSE: SUCCESSION PLANNING
  • GROWTH WITH PURPOSE: EVOLUTION OF FAMILY LIFE
  • GROWTH WITH PURPOSE: FINANCIAL RISK
  • GROWTH WITH PURPOSE: INTEGRATION
  • GROWTH WITH PURPOSE: WHY ARE YOU GROWING YOUR COMPANY?
  • GOAL SETTING 2020: HOW TO KEEP YOUR GOALS FRONT AND CENTER ALL YEAR LONG
  • ASK GERBER: HOW TO STAY LASER FOCUSED DURING THE HOLIDAYS
  • Ask Gerber: How to Identify Your Business's Culture When You Don't Think You Have One
  • Ask Gerber: When Should I Hire a Professional Manager?
  • Ask Gerber: Should You Mix Business with Friendship?
  • ASK GERBER: HOW DO I ESCAPE THE ENTREPRENEURIAL SLUMP OF FEELING TRAPPED IN MY BUSINESS?
  • ASK GERBER: HOW CAN ENTREPRENEURS CREATE SHARED EXPERIENCES WITH THEIR CHILDREN?
  • Ask Gerber: How Can I Recognize Permanent Failure as an Entrepreneur?
  • Ask Gerber: How Can I Recognize and Overcome Temporary Failures?
  • ASK GERBER: HOW DO I HELP EASE EMPLOYEE STRESS DURING BUSY SEASON?
  • ASK GERBER: DO I NEED TO HIRE HR?
  • ASK GERBER : DO I NEED A CEO?
  • ASK GERBER: DO I NEED TO HIRE A COO?
  • ASK GERBER: DO I NEED TO HIRE A CMO?
  • ASK GERBER: DO I NEED TO HIRE A CFO?
  • ASK GERBER: HOW DO I KEEP PASSION AND PROFITS TOP OF MIND IN MY BUSINESS?
  • ASK GERBER: WHY DO I NEED TO INVEST IN HOSTING AN ANNUAL RETREAT FOR MY TEAM?
  • ASK GERBER: HOW CAN I ENGAGE WITH MY CLIENTS/PROSPECTS WITHOUT BREAKING THE BANK?
  • ASK GERBER: WHAT IS A CLIENT SERVICE MATRIX? PART DEUX
  • ASK GERBER: WHAT IS A CLIENT SERVICE MATRIX? PART ONE
  • ASK GERBER: THE HIRING PROCESS. WHY IS IT SO DAMN HARD?
  • ASK GERBER: WHY IT'S IMPORTANT TO KNOW AND GROW YOUR COMPANY CULTURE
  • ASK GERBER: HOW DO I ACHIEVE THE WORK/LIFE BALANCE AS A BUSY ENTREPRENEUR?
  • ASK GERBER: HOW DO I PREPARE MY FRIENDS FOR LIFE AS AN ENTREPRENEUR?
  • ASK GERBER: FIRST GENERATION ENTREPRENEURS AND BUSINESS EXECUTIVES, HOW ARE THEY DIFFERENT?
  • ASK GERBER: I PUT SO MUCH OF MYSELF INTO MY BUSINESS THAT I WORRY I AM FALLING SHORT AS A SPOUSE AND PARENT. WHAT CAN I DO?
  • ASK GERBER: ARE CHILDREN OF FIRST-GENERATION ENTREPRENEURS MORE LIKELY TO BE SPOILED?
  • ASK GERBER: WHAT'S YOUR STANCE ON REMOTE ACCESS FOR EMPLOYEES?
  • ASK GERBER: WHEN DO I NEED TO HIRE AN ADMINISTRATIVE ASSISTANT?
  • If you would like to be notified via email each time we publish a new blog or if you would like to be removed from our emailing list, please fill out the form below.







    Additional Comments: